
In the world of music, there are producers, there are executives, and then there are those rare, once-in-a-generation masterminds who transcend the industry—visionaries who see potential where others see limits, who elevate artists beyond what they ever imagined possible. Ewing Samuels III is one of those rare forces. With Book of Life: Chapter II, he reaffirms his place among the elite, proving that his ability to shape sound, elevate artistry, and deliver undeniable excellence is unparalleled.

As the latest release from Iconic Music Group, Chapter II is a sonic odyssey that stretches across genres, showcasing some of the most promising and gifted artists from around the world. From the smooth and soulful melodies of R&B to the pulsating rhythms of Afrobeats, from the raw emotion of rock to the undeniable energy of dancehall and soca, this album is not just a collection of songs—it is a testament to the power of musical storytelling. Every lyric, every arrangement, and every note has been meticulously crafted by Mr. Samuels himself, a true Renaissance man whose ear for talent is matched only by his ability to extract brilliance from every artist he touches.
A Unique Breed of Svengali
The term ‘Svengali’ is often used to describe a manipulative figure in the shadows, but in Mr. Samuels’ case, it signifies something far greater—an architect of greatness. He doesn’t just develop artists; he refines, polishes, and positions them for success. He has an uncanny ability to recognize the unique essence of each performer, pushing them beyond their limits, unlocking hidden depths, and shaping their voices into something unforgettable.
This is what sets Book of Life: Chapter II apart. The artists featured in this collection are not just singing songs; they are delivering performances that define their careers, stepping into their own as stars under Mr. Samuels’ masterful guidance. With his fusion of experience, instinct, and an osmotic influence from legends like Prince, Babyface, L.A. Reid, Jimmy Jam & Terry Lewis, Michael Jackson, and Bob Marley, Mr. Samuels has curated an album that doesn’t just sit within genres—it redefines them.
A Tracklist That Speaks to the Soul
Every song in Book of Life: Chapter II has been crafted with intention, telling a story that resonates across cultures and experiences. Whether it’s the passion-infused ballads, the high-energy anthems, or the deeply introspective compositions, there is something for everyone. Each track is an experience, designed to draw listeners in and leave them captivated.
From reggae and Latin grooves that make you move to soul-stirring gospel influences, this album is a melting pot of rhythms and emotions. Mr. Samuels has taken the time to ensure that each artist is delivering at their absolute best, and the result is a breathtaking showcase of what happens when raw talent meets expert craftsmanship.
Global Reach, Timeless Sound
What makes Book of Life: Chapter II so remarkable is its ability to resonate with audiences worldwide. The sounds are modern, yet timeless. The themes are personal, yet universal. Mr. Samuels has built a body of work that transcends borders, proving that great music knows no limitations.

For those who have followed his career, this album is further proof of his genius. For those just discovering him, it is an introduction to a world-class producer, songwriter, and visionary whose impact is only beginning to be fully realized.
At Genesee P.R., we stand behind Book of Life: Chapter II as not just an album, but an experience. A movement. A declaration that true artistry still exists, and that Mr. Samuels is leading the charge in making sure it is heard.
Press play. Let the music speak. And witness the work of a true Svengali at his finest.
Regards

